Bob Lowry was going to compete in a marathon. He called the number he heard on the radio and signed up with his 2 friends. He started running and was doing a good job, but 1/3 of the way through, he stopped and did not continue running for the duration of the race. However, his name appeared as one of the top runners in the newspaper the next day. How did he do that?
He did not take a shortcut or cheat in any way.
Hundreds of people finished the race.